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Brand Your Business for Success
Talk to customers and employees to find out the emotional, verbal, and visual associations they already have with your products. Picture a restaurant. There’s fun décor on the walls and the food...
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Developing a Brand Identity for Your Home-Based Business
Overcome the Challenge When You Don’t Have a Brick and Mortar Location By Steve Nubie Everything you do — every experience of every customer — adds up to a brand image and perception of who you are and...
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Why All Brands Should Be Launching Evergreen Influencer Campaigns
By Christine Vieira As marketers, let’s face it — we’re impatient. We’re results-driven, and often, somewhere along the way that starts to translate to results demand. We don’t have time for anything...
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Rebranding Mistakes & Marvels: 5 Lessons Learned in a Home-Based Business
1. Lesson: Don’t fix what’s not broken. Coca-Cola learned not to tamper with a beloved brand in 1985 when it decided to re-stage its iconic brand with “New Coke.” The public was outraged and let...
View Article3 Branding Ideas Small Businesses Can Learn From Artifact Uprising
Looking for branding ideas for your small business? Here are three smart branding strategies from Artifact Uprising — a company that knows how to grab our attention and keep us coming back for more....
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How to Make Money with a Blog
So, you want to get rich off a blog. Maybe you’ve seen pictures of Marcus Frind, founder of free online dating site Plenty of Fish, holding up his check for $901,733—money generated through Google’s...
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Expert Advice for Achieving Sales and Marketing Success in 2016
Sales and Marketing Tune-Up! By a Panel of Sales and Marketing Experts A panel of sales and marketing experts highlight for you the hot branding, selling, and marketing tactics to focus on in the...
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How to Future-Proof Your Brand
I have a special offer for anyone who reads this article: Read through to the end, and you will receive free $100 gift cards redeemable at Pan Am, Texaco, Polaroid, Tower Records, Circuit City or your...
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Bracelets and Ballpoint Pens: Get the Most Branding Bang for Your Buck from...
Giveaways are a powerful marketing tool. They help businesses achieve a variety of marketing goals. From prizes as inexpensive as pens, bracelets and buttons to ones as extravagant as cars and trips...
View ArticleHarnessing the Power of Giveaways: Free Stuff Strategies for Business Owners
Freebies have long been a successful branding strategy for businesses of all sizes. You don’t have to be a huge multinational to use freebies. Businesses of any size can take advantage of them to...
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